Very clever idea for IBM’s ‘Smarter Cities’ campaign. Turning billboards into useful designs/objects.
In their latest campaign, Corona turns the moon into a slice of lime in a creative billboard stunt. Love the concept, not keen on the billboard set-up though. The top and bottom screens look out of proportion. Great to see brands continuing to push the boundaries of what you can do with traditional media.
This is one of those surprised it hasn’t been done before and wish I had thought of it moments. Coca-Cola have touched upon a stroke of genius with their latest product creation, The Sharing Can. A can that splits into two so it can be shared. Coca-Cola are all about spreading moments of happiness, the new can format fits perfectly in with the companies philosophy.
Some people argue that traditional media will soon be long forgotten and used less as we enter a digitally focused future. However, advertisements such as this one for Nivea sunscreen prove that print media and other traditional forms can still make an impact just as much as digital can, you just have to be innovative with it.
Nivea, used the clever insight that, the heavy reliant on digital generation of today may be forced to leave the beach when their phone battery dies. In response to this, Nivea created a print ad. that acts as a phone charger which is powered by solar energy. What’s even more clever is due to it’s useful benefit, it’s an advert that people will use over and over again, constantly being reminded of the company’s brand. Great work.
A really simple but effective spot that highlights the loss of shore bird’s lives due to them eating plastic that is used to make Coca-Cola (and other soft drink) bottles. Not surprisingly, Coca-Cola is fighting legislation in Australia that will help solve the issue. Greenpeace gets an important message across brilliantly in this spot. Here’s more information on the campaign http://bit.ly/13jFRE0
Amazon Seed Shipping is a brilliant idea of how design can do ‘good’. Great stuff.
A useful QR code flowchart. Brilliant.
This site is a must view for those who love advertising and puns. Sheer brilliance.
The Corner agency had the difficult brief of getting Chelsea FC fans to pre-order the 2013/2014 season kit before they’d even seen it. The agency manged to come up with the ingenious concept; ‘It’s blue. What else matters?’. The ads depict a selection of Chelsea players getting covered in blue paint, the teams colour. It’s a lovely insight, that true fans don’t need to know what the kit looks like, rather it bears the club’s colour and that’s all that matters. Great work.
Love the new Lurpak advert, ‘The Cook’. Stunning art direction and a great script. Advertising at its best.